On-Demand Webinar - Increasing Customer Demand:
How Snack Giant Mondelez Satisfies the Digital Shopper

Global ecommerce leader shares lessons in quick wins and sustainable gains

Increasing Customer Demand:  How Snack Giant Mondelez Satisfies the Digital ShopperToday’s digital shopper wants convenience, great pricing, and 24/7 availability. Brands and retailers have to out-deliver their competition at every touchpoint. Director of Global Ecommerce Neil Ackerman has tackled this challenge for Mondelez International, makers of Oreo, Chips Ahoy, and Trident Gum. Its brand, belVita, saw double-digit increased sales conversion due to a shift in focus on product content.

In this webinar, Neil and Lee Feigenbaum, VP of Customer Success at Salsify, will discuss how any brand can take the lead in the age of distributed commerce. This webinar is not just reiterating the need for a strong ecommerce strategy but gives you real focus areas and actions so you can begin to make progress immediately.

In this webinar, you’ll learn how to:

  • Key elements to increase consumer demand for your products
  • Real-world examples of brands optimizing product content to power sales
  • Essential pillars to get quality product content to market faster

Speakers:

Neil Ackerman, Director of Global Ecommerce, Mondelez International

Lee Feigenbaum, VP of Customer Success, Salsify

Live Webinar Date: Wednesday October 19, 2016 at 1 PM ET

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