“We’re not only meeting the demands of today’s shopper; we’re empowering our suppliers to have a more direct role in merchandising their products.”
Steve Breen, Chief Merchandising Officer, Walmart.com
Dr Pepper Snapple Group and Walmart confronted the reality of a new age of shopping - one where buyers are at the center and turn to digital browsing before making a purchase. The CPG brand and retail giant each focused on product content as the way to serve data-hungry shoppers accurate and compelling content and drive sales online and in-store.
Learn more about how Walmart and Dr Pepper used Salsify's product content management platform to:
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