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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

10 Tips for Spring Cleaning Your 2024 Ecommerce Strategy Fetured Image

Omnichannel Commerce Strategy

10 Tips for Spring Cleaning Your 2024 Ecommerce Strategy

Spring is in the air, which means longer days and better weather. The prelude to summer is the perfect time for a touch of spring cleaning — both online and offline.

How Every Team Benefits From a Single Source of Truth for Product Content Fetured Image

How Every Team Benefits From a Single Source of Truth for Product Content

Imagine this scene: You’re looking for the most up-to-date price or SKU for a new product launch but (like usual) you’ve ended up deep in an email thread with multiple...

2024 Digital Consumer Report Examines Consumer Behavior and Reveals Valuable Insights Fetured Image

2024 Digital Consumer Report Examines Consumer Behavior and Reveals Valuable Insights

Salsify publishes its 2024 consumer research report — a survey of 2,700 U.S. and U.K. respondents — highlighting the latest consumer trends and the intricacies of the modern...

Ecommerce Research and Data

Navigating Regulatory Compliance: The Essential Role of Accurate Product Information in Grocery Retail

The U.S. grocery retail market remains strong, with in-store sales topping $880 billion in 2023, and e-retail revenue crossing the $920 million mark, according to Statista.

Product Page Optimization

Amazon Prime Day 2024: How To Get Your Product Content Ready

Sometimes, good ideas need time to catch on — or at least a bit of tinkering right out of the box. Take Amazon’s first Prime Day in 2015: While initially touted as a blowout...

Digital Shelf Insights

What Are the Limitations of Classic PIM Solutions?

These days, printing out a stapled pile of travel directions — let alone drafting your route with a roadmap — might earn you some wayward glances from your fellow companions.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

Ecommerce Trends

5 Consumer Insights on How and Why Busy Parents Buy

Parents and guardians have very little free time — often not enough to rid the couch cushions of every rogue Cheerio, let alone enough to restock the pantry with them.

Ecommerce Leadership and Teams

What Is the Best Ecommerce Team Structure?

You want to build your brand authentically in a way that rings true to your founding mission or the problem you’re here to solve. You want to do so in a way that resonates...

Omnichannel Commerce Strategy

8 Quick Tips for Performance-Driving SEO for Product Pages

Better search engine optimization (SEO) = More sales.

Product Page Optimization

10 Brand Examples of Click-Driving Product Images, Videos, and More To Inspire

Shoppers expect action-packed product pages. The majority of shoppers (76%) said that high-quality product images are “extremely” or “very” important to their decision to...

Digital Shelf Summit

Summit Spotlight: Salsify Leaders Share How To Advance to the Next Decade of the Digital Shelf

Ten years into product experience management (PXM) on the digital shelf, brands are “the heroes and the center of the story” — but what does the next decade look like? What...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

3 of the Best Brand Collaborations in the Beauty Industry

Brand collaboration takes place when two brands join forces to promote a product or service — and it can be really powerful. The best brand collaborations help both parties...

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